CWAVE DESIGN
Location: Hong Kong
Dates: 1 Nov 2018 - 21 Jan 2022
Role: Industrial Designer & Senior Industrial Designer
Team: Research & Development
Company website: cwavedesign.com
Dates: 1 Nov 2018 - 21 Jan 2022
Role: Industrial Designer & Senior Industrial Designer
Team: Research & Development
Company website: cwavedesign.com
Launched over 30 products, handle over 50 projects
Philips NeoPix
Philips PicoPix
Obexx UVC Box
Philips GoPix 1 (Awarded iF Design Award 2022 & Red Dot Design Award 2022)
Also designed and maintain the company website
Why CWAVE
In 2018, I planned to find some new challenges to design different types of products, broaden my design horizons and enhance my design skills after winning three merits of the Hong Kong Smart Design Award.
At that time, Mr. Ron Leung, the chairman of the Hong Kong Designers Association (HKDA), introduced me to Mr. Cheol Woo Park, the vice president of Motorola, TCL, and Lenovo, who was hiring an industrial designer for his new start-up design consultant business, CWAVE Design.
CWAVE Design, located in the hubs of Asia – Shenzhen and Hong Kong, is an award-winning global innovation design consultancy that provides one-stop solutions for creativity from concept to product.
I believe that we can truly connect with people and change our life by transforming great ideas into reality. Our core value leads to success in the competitive market for our clients by creating a positive impact through design.
At that time, Mr. Ron Leung, the chairman of the Hong Kong Designers Association (HKDA), introduced me to Mr. Cheol Woo Park, the vice president of Motorola, TCL, and Lenovo, who was hiring an industrial designer for his new start-up design consultant business, CWAVE Design.
CWAVE Design, located in the hubs of Asia – Shenzhen and Hong Kong, is an award-winning global innovation design consultancy that provides one-stop solutions for creativity from concept to product.
I believe that we can truly connect with people and change our life by transforming great ideas into reality. Our core value leads to success in the competitive market for our clients by creating a positive impact through design.
My Role
During my tenure at CW Park’s startup, I played a pivotal role in driving product innovation and operational efficiency. Leveraging a multidisciplinary approach, I delivered end-to-end design solutions—ranging from market research and CMF development to structural engineering and branding—that were both creatively groundbreaking and commercially viable.
Key Responsibilities & Contributions:
- Product Development & Lifecycle Management: Successfully managed the end-to-end launch of over 25 products since 2018. My involvement spans the entire lifecycle: from initial design research, CMF strategy, and 3D modeling to prototype testing and final production readiness.
- Market-Driven Design: Conducted rigorous market and user research to develop electronic consumer products across diverse segments:
- Consumer Electronics & Appliances: Domestic wellness devices (massagers, sanitizers, air purifiers), projectors, and RF beauty devices.
- Specialized Markets: Wearable tech (smartwatches/bands), pediatric devices (trackers, tablets, robotic toys), and senior-focused communications and health trackers.
- Consumer Electronics & Appliances: Domestic wellness devices (massagers, sanitizers, air purifiers), projectors, and RF beauty devices.
- Visual Communication & Branding: Produced high-fidelity renderings and CMF presentations—including extensive work for the Philips NeoPix, PicoPix, and Screeneo projector series—while overseeing graphic design, packaging, and brand identity development.
- Business Operations & Strategy: Acted as a key operational contributor by building and maintaining the company’s digital presence, creating sales collateral, and managing client communications and project quotations.
The Learnings
By working at CWAVE and on those projects I learned so many things, the main ones were:
With our diverse teams, I understand how important the cultural- influence of great products and experiences can bring to people.
I understand the specifications and technology of different products from the experiences of the different design projects. My design and research skills (such as rendering skills, preparing the presentation materials, building 3D sketches ) are enhanced through handling different types of design projects.
Based on the research to design and develop the product and CMF, to define the brand position and product language to make products outstanding.
Finally, I loved this experience above all because from research to production, I was able to apply all my designer's skills, research, presentation, creation, facilitation, and communication. The only thing I regretted was due to COVID-19, there were many businesses changing and facing difficulties, and we lost a lot of connection with our customers as well. Overall it was the best professional experience so far.
Finally, I loved this experience above all because from research to production, I was able to apply all my designer's skills, research, presentation, creation, facilitation, and communication. The only thing I regretted was due to COVID-19, there were many businesses changing and facing difficulties, and we lost a lot of connection with our customers as well. Overall it was the best professional experience so far.